Cristian Zacharias

Graphic Design, ART115

Danna Fuller

5/4/26

 

This was an interesting project to work on, but I can start this off by saying I loved how it turned out.

Initially, I wanted to create the majority of this project in Photoshop. I was able to create the logo within Photoshop. I was unable to do the rest because the text tool wasn’t creating a new layer. The rest of the project was completed on Illustrator.

I felt I was successful in integrating a lot of personal components within the project. For example: The picture within my logo is one of the moon taken by myself in 2019. I’ve always cherished this photo, even if it was heavily cropped and was before I got into photography. The other is the color purple; as I found it hard to incorporate my family’s name (Zacharias) into the naming of my brand, I used purple. It is my grandma’s favorite color. The ‘sports’ jersey was a take on my love of sports and how Grand Rapids is growing in its love for sports.

 

Most of the elements within my project are my own. The business cards, though, were specifically inspired by our textbook on typography (Williams 17). The fonts were all from Illustrator/Photoshop. The font within the logo is Brush Script MT. The poster & business cards are all STIX Two text. The majority of text in my shirt is Monaco, excluding ‘GR’ & ‘WE ARE GRAND RAPIDS.’ GR is 필기체 Regular & WE ARE GRAND RAPIDS is Phospate.

 

To explain why I have two different versions of the business cards, I wanted one to use the logo and one that was more traditional. I loved how blended the logo is with purple, but do understand if some people wanted a card with only the basics.

As for why I did two shirts, I wanted a ‘sports jersey’ version and the typical shirt with a large logo on the back and maybe some text on the front. I also like being funny, so that's why I included that specific message.

 

I hope you enjoyed this essay! Thanks again for reading, and hope to see you around!

 

Work Cited

Williams, Robin. The Non-designers Design Book: Design and Typographic Principles for the Visual Novice. Peachpit Press, 2004.